How We Work

In today’s digitally infused world —where the shopper is “always on”—the path to purchase is decidedly nonlinear.

The shift between consumer and shopper mindsets is remarkably fluid, enabled and influenced by a wide range of online and offline sources. We ensure that our clients’ brands connect at every relevant point of conversion, and we do this no matter where it happens: at home, in the office, on the go, or in-store.

OUR ADVANTAGE

Insights Driven

It all starts with insights. We unify brand, consumer, shopper, and retailer data to reveal the unique insights that have the power to drive our clients’ businesses forward. We've developed a full suite of proprietary tools to help us do this better than anyone else.

Omni-Channel

Consumers and shoppers are empowered and inspired by digital technologies, and increasingly this is how they prefer to engage with brands. To drive conversion, we ensure that our solutions are activated in the proper communications channels. We’re as comfortable creating a digital app for a top HBA retailer as we are producing an online video. And we do everything in between.

Creative Impact

To develop solutions that can truly work in an omni-channel world, our creative teams think and create from four perspectives: brand, consumer, shopper, and retailer. Our goal is to inspire conversions—and the one that counts most of all is purchase. But a click, share, search, post or tweet is also an important step toward a more invested, connected prospect. All our creative blends brand equity with call-to-action messaging to provide both sales impact for today, and stronger brand equities for tomorrow.

Digital Savvy

We create social campaigns, augmented reality experiences, mobile apps, and websites in service of what digital is really about: connecting with today’s “always on” shoppers. Our digital team bridges the gap between art and science to generate sales and drive behaviors and actions. And, through our e-Tailing solutions group, we also provide a robust e-Commerce sales consultancy to our clients, which helps them take advantage of this fast growing new route to market.

Retailer Focused

We live, eat, and breathe retail. That’s why we have offices located in the headquarter markets of America’s largest retailers: Bentonville, Minneapolis, Cincinnati, Lakeland, and more. This proximity keeps us close to the people, trends, processes, and thinking that impacts and shapes the way those retailers do business. And it gives our clients a unique advantage in gaining traction and performance with their largest retail customers.